Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
Sure, the algo did it. But someone chose to use it and continue using it.
algos / AI has already been used to justify racial discrimination in some counties who use predictive policing software to adjust the sentences of convicts (the software takes in a range of facts about the suspect and the incident and compares it to how prior incidents and suspects were similar features were adjudicated) and wouldn’t you know it, it simply highlighted and exaggerated the prejudices of police and the courts to absurdity, giving whites absurdly lighter sentences than nonwhites, for example.
This is essentially mind control or coercion technology based on the KGB technology of компромат (Kompromat, or compromising information, or as CIA calls it biographical leverage, ) essentially, information about a person that can be used either to jeopardize their life, blackmail material or means to lure and bribe them. Take this from tradecraft and apply it to marketing or civil control, and you get things like the Social Credit System in China to keep people from misbehaving, engaging in discontent and coming out of the closet (LGBTQ+ but there are plenty of other applicable closets).
From a futurist perspective, we homo-sapiens appear just incapable of noping out of a technology or process, no matter how morally black or heinous that technology is, we’ll use it, especially those with wealth and power to evade legal prosecution (or civil persecution). It breaks down into three categories:
We’re clearly on the cusp of mind control and weaponizing data harvesting into a coercion mechanism. Currently we’re already seeing it used to establish and defend specific power structures that are antithetical to the public good. It’s currently in the first category, and hopefully it’ll fall into the third, because we have to make a mess (e.g. Castle Bravo / Bikini Atol) and clean it up before deciding not to do that again.
Also, with the rise of the internet, we’ve run out of myths that justify capitalism, which is bonded servitude with extra steps. So we may soon (within centuries) see that go into one of the latter two categories, since the US is currently experiencing the endgame consequences of forcing labor, and the rest of the industrialized world is having to bulwark from the blast.