I have 2-4 of these preinstalled on all my pants.

Also, did this start when someone made an iPurse joke and someone didn’t let it go?

I don’t understand how a Japanese brand thinks that people need this. Based on my typical experience walking around in Tokyo I estimate these would be empty approximately 120% of the time

Is this a late/early April fools day joke?

iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).

Wow, what an absolute ripoff for what is essentially a knitted sock with straps.

They colors may look stylish but it looks like an absolute nightmare to check the screen.

Even though it is stated that you can stretch the fabric to peek at the screen, not one of the photos illustrates this “feature”. Strange.

Can’t wait for this to be knocked off and sold on AliExpress for $10 with free shipping.

I really do like Apple products, but this accessory is a bit too much of a stretch (pun intended) for me.

I guess apple owners are just a known gullible consumer pool to tap.

Nearly fainted because I thought this was a new “iphone nano” phone, but alas it’s just an insanely overpriced case strap.