I thought we exited this phase quite a few years back. Has it made a return? Are there wheat cereals advertising protein that’ll shit straight out of me because I do zero exercise again?
This phase never ended. My wife asks about protein shakes all the time, and I asked here where she’s getting the questions from. Tik Tok. All the influencers are still hyping it.
It’s particularly bizarre this time, it seems to have infected the home cook space too, every other recipe is about maximizing protein intake. I’m not sure where the sudden obsession came from and I have yet to find anyone who can give a clear even somewhat verifiable answer.
I was at a theme park a little ago and really in need of a cup of coffee. So I strolled into their Starbucks sponsored coffee shop because that’s all there was. And sure enough, they were advertising various drinks, coffees, with protein added.
I thought we exited this phase quite a few years back. Has it made a return? Are there wheat cereals advertising protein that’ll shit straight out of me because I do zero exercise again?
This phase never ended. My wife asks about protein shakes all the time, and I asked here where she’s getting the questions from. Tik Tok. All the influencers are still hyping it.
It’s particularly bizarre this time, it seems to have infected the home cook space too, every other recipe is about maximizing protein intake. I’m not sure where the sudden obsession came from and I have yet to find anyone who can give a clear even somewhat verifiable answer.
I’m gonna guess the protein powder industry sponsoring fitness and food influencers.
Look how many recipes have protein powder in them.
Next up creatine powders. “Have you heard creatine, protein doughnut bites?!”
I was at a theme park a little ago and really in need of a cup of coffee. So I strolled into their Starbucks sponsored coffee shop because that’s all there was. And sure enough, they were advertising various drinks, coffees, with protein added.
I have it on good authority that the Starbucks protein coffee gives you the double-shits.