It’s particularly bizarre this time, it seems to have infected the home cook space too, every other recipe is about maximizing protein intake. I’m not sure where the sudden obsession came from and I have yet to find anyone who can give a clear even somewhat verifiable answer.
It’s particularly bizarre this time, it seems to have infected the home cook space too, every other recipe is about maximizing protein intake. I’m not sure where the sudden obsession came from and I have yet to find anyone who can give a clear even somewhat verifiable answer.
I’m gonna guess the protein powder industry sponsoring fitness and food influencers.
Look how many recipes have protein powder in them.
Next up creatine powders. “Have you heard creatine, protein doughnut bites?!”