Have you noticed the new way of promoting horrible food by telling you it has lots of protein
Kind of, but it’s definitely nothing new in my part of the world at least. And I’m guessing you weren’t around in the USA for the Atkins craze (or just didn’t notice) when grocery shelves and fridges/freezers were littered with high fat, high protein versions of just about every ultra processed food item you can imagine with giant call outs on the front about how much protein they had (and then fat content only disclosed via the nutrition label).
The behavior that makes my eyes roll are the foods that emphasize their protein content despite the product not being a particularly good nor dense source of it. For instance, a 50g cereal bar with a spiel on the front along the lines of “3 grams of protein in every serving”. Okay, so like, okay? And? I probably get more protein every night from the spiders I swallow in my sleep.
Kind of, but it’s definitely nothing new in my part of the world at least. And I’m guessing you weren’t around in the USA for the Atkins craze (or just didn’t notice) when grocery shelves and fridges/freezers were littered with high fat, high protein versions of just about every ultra processed food item you can imagine with giant call outs on the front about how much protein they had (and then fat content only disclosed via the nutrition label).
The behavior that makes my eyes roll are the foods that emphasize their protein content despite the product not being a particularly good nor dense source of it. For instance, a 50g cereal bar with a spiel on the front along the lines of “3 grams of protein in every serving”. Okay, so like, okay? And? I probably get more protein every night from the spiders I swallow in my sleep.