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As more Americans opt for apartment living, the coffee brand serves up a year’s worth of coffee to match their 12-month leases
Opting?! We have no choice!
Holy shit this is a real thing? The most braindead and out of touch marketing executive dreamed this up.
pretty sure it’s just bullshit being written to assist their shitty ai garbage in producing false bullshit… gotta train that dogshit data into the information takeover somehow.
Maxwell Apartment is a part of a limited-time marketing campaign
In a time when almost a third of Americans are opting to rent instead of purchase a home,
Didn’t know it was a choice.
Oh it is, the other options didn’t have proper walls or climate control though.
You could buy a really small one. Like a box.
Writers at The Onion must be tearing their hair out.
Aunt Jemima reveals that she is actually the mother!
Is this going to be another one of those things where a bunch of online bots try to incite a manufactured outrage?
There’s a lot to unpack here, but there’s a reason some people like getting coffee from a good cafe sometimes – where it’s fresh and sourced/roasted/prepared by someone who possibly gives a shit – instead of scooping questionable brown powder that tastes like exploitation from a giant plastic tub. And yes, we know it’s more expensive.
Honestly can’t wait for Maxwell House, Folgers et al and their shitty supply chains to croak.
OMG this is being reported all over the place. I thought it was a joke and I still hope it is.
It’s not a joke, it’s an underhanded marketing campaign.
What’s underhanded about it?
The campaign is intentionally “tone deaf” to get people talking about it. My guess is they saw the Cracker Barrel shitshow and said “yes do that asap”. Gets people in a tizzy and posting online, like this.
It seems to be none of that. It just seems to be a marketing effort noting that it’s a low-cost coffee.
To celebrate the limited-time rebrand, the company is offering consumers a 12-month “lease” of Maxwell Apartment coffee, which is designed save coffee lovers across the United States money. For less than US$40, consumers can stock their pantry with a full year of coffee to save coffee enthusiasts more than US$1000 annually.
“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” says Holly Ramsden, Head of Coffee, North America at the Kraft Heinz Company.
“Maxwell House believes no one should have to go without great tasting coffee and Maxwell Apartment delivers the same delicious taste people know and love, at a value that celebrates all our fans are doing to make smart choices in their lives.
It’s cheap coffee. They’re literally going “hey, times are getting tougher. Who wants cheap coffee?” This is seems like the opposite of what you’re indicating.
If you can’t see past the cynicism, that’s on you. Looks like the ad worked.
The obvious cynicism is coming from INSIDE YOUR (non-Maxwell) HOUSE!
I forgot what community I was in. Carry on dooming!
Ha, I think we’re both right. :)
The doom continues!
“no one is drinking our shitty coffee! do something” what a brain-dead gimmick.
What’s the opposite of eating the onion? Cuz I just did that
