The idea feels like sci-fi because you’re so used to it, imagining ads gone feels like asking to outlaw gravity. But humanity had been free of current forms of advertising for 99.9% of its existence. Word-of-mouth and community networks worked just fine. First-party websites and online communities would now improve on that.
The traditional argument pro-advertising—that it provides consumers with necessary information—hasn’t been valid for decades.
Adding “destructive fines” to my list
If fines aren’t a percentage of quarterly or annual earnings they don’t matter. Ten million to a company earning billions isn’t even a rounding error. But 30% of their gross. They’d respect that. They’d have to.