Microsoft has just announced a huge update to Bing that overhauls the search engine to put AI-powered answers first.
This means that when a search query is entered, the results page will pop up with a primary AI-generated answer detailing all the curated sources that have been tapped to get that result. You’ll still get the traditional search results on the Bing search page, but they will be presented to the side of the AI-generated material (in a smaller right-hand panel).
This change is currently rolling out to a small number of Bing users, but it’ll presumably become more widely available before too long. From what we can tell there’s no obvious way to turn off the AI results if you wanted to do so.
It’s like Google and starts off by showing you the most relevant answer you wanted through an info card. But then it goes on longer and longer under things that are less and less relevant.
Like, one of their examples is “What is a spaghetti western?”, And it starts with the answer you were probably looking for
But then it just starts going on and on with increasingly less relevant things like “History and origins”, “Best and most influential movies”, and then “Music and Soundtracks” before then getting the actual search results.
It’s literally designed to keep you from leaving the site. And all the sources seem to require quite a few clicks on mobile.