Warner Bros. Discovery Announces Post-Separation Company Names, Executive Leadership
variety.com
Warner Bros. Discovery announced corporate names and senior leadership appointments for when the company separates into two separate entities.
  • ilinamorato@lemmy.worldEnglish
    82·
    3 days ago

    Only the business consultants who recommended rebranding “HBO Max” to “HBO Max” (over the course of three years) could’ve come up with something so bold.

    • slaacaa@lemmy.worldEnglish
      24·
      3 days ago

      It was McKinsey both times, and they made over 100 million dollars on it (not kidding)

      • ilinamorato@lemmy.worldEnglish
        9·
        2 days ago

        Yep. The single biggest con job Zaslav ever fell for, and he fell for it twice.

        He might literally be the worst man in show business. Both in terms of human decency and business acumen.

      • Nico198X@europe.pubEnglish
        3·
        2 days ago

        This is why I moved into B2B. It’s stupidly absurd. They’ve lost all sense of the real value of money and just toss it around willy nilly.

    • darthelmet@lemmy.worldEnglish
      28·
      3 days ago

      If you ever feel like your job is meaningless, remember that there are people who are paid to be marketers.