Driven by social media, more and more urbanites are taking up birdwatching, helping to increase ecological awareness and molding photography trends to their aesthetic preferences in the process.

From a Chinese state-funded outlet that is clearly an instrument of soft power, but on this subject it can probably be trusted.

PS: This is a good place to mention an observation of mine: Asian birdwatchers almost always have telephoto lenses rather than binoculars! The aim seems to be to get the perfect photo of the bird.