Over the past couple of months, the practice of ad blocking has received heightened ethical scrutiny. (1,2,3,4) If you’re unfamiliar with the term, “ad blocking” refers to software—usually web browser plug-ins, but increasingly mobile apps—that stop most ads from appearing when you use websites or apps that would otherwise show them. Arguments against ad blocking
Word of mouth existed long before advertising, and as for algorithmic discoverability retailers do a fine job of that already.