I remember watching a video on how Michelin Stars started out as a travel guide brochure for the best restaurants in France as a sort of advertisement for Michelin branded tyres (look at all these restaurants you could go to with Michelin tyres!).
How did the Michelin stars become so sought after by top restaurants and chefs? Was the head of the Michelin tyre company also a renowned food connoisseur or something? What about other tyre companiee, why didn’t they do something similar? Are Michelin Stars still given by the tyre company, or has it been spun off into its own thing?
To promote travel by car, Michellin started testing restaurants all over the country to give recommendations where automobilists could get a good meal on their tours.