I don’t think so. In fact, I think most people are very well aware that vegans are essentially right. Inflicting suffering for personal enjoyment is something most people would reject. That’s why indifference towards veganism and vegans isn’t enough. You have to deflect the negative emotions that this would normally trigger in most people. In this respect, it’s only slightly different from MAGAs mocking deported people with Studio Ghibli memes. You turn cruelty into something funny or quirky so that it becomes bearable. This relieves the burden on those who want to cling to it.