PEOPLE confirms In-N-Out Burger has removed the number "67" from its ticket order system amid the viral "6-7" trend. The West Coast burger chain no longer calls "67" out for orders.
This is really no different than the lack of a 13th floor. It doesn’t make sense, but things bow to public pressure, and an internet meme can be peak pressure. Hell, what about Name McName, look how things bend to try and avoid that trap. I still think the best approach is a parental one of accepting it and even parodying it so the original users get tired, bored, or embarrassed. Trying to avoid it is a form of Streisand effect, it enhances the desire.
This is really no different than the lack of a 13th floor. It doesn’t make sense, but things bow to public pressure, and an internet meme can be peak pressure. Hell, what about Name McName, look how things bend to try and avoid that trap. I still think the best approach is a parental one of accepting it and even parodying it so the original users get tired, bored, or embarrassed. Trying to avoid it is a form of Streisand effect, it enhances the desire.