The Epic Games Store has seen a strong increase in user numbers over the past six years, reaching an impressive total of 295 million users. However, third-party revenue has not grown at the same pace.
Epic pays some amount of the price of the game to the devs for every free game claimed, so it costs Epic money and makes money for game devs in exchange for a bit of your time. Sometimes you end up trying a game you never would’ve purchased and end up loving it. For example, I snagged Sable a few months ago for free through Epic and was absolutely blown away by how good that game was. It wasn’t even on my radar but I saw it come up as the weekly free game and thought it looked neat so I downloaded it and booted it up
That certainly changes the calculation quite a bit, but how many people can be anticipated to claim a given free game is definitely going to be a point of negotiation on how much to pay the publisher to giveaway a given game, so in a roundabout way it does ultimately cost Epic more money if you do claim the games without downloading them
why even do that…
Epic pays some amount of the price of the game to the devs for every free game claimed, so it costs Epic money and makes money for game devs in exchange for a bit of your time. Sometimes you end up trying a game you never would’ve purchased and end up loving it. For example, I snagged Sable a few months ago for free through Epic and was absolutely blown away by how good that game was. It wasn’t even on my radar but I saw it come up as the weekly free game and thought it looked neat so I downloaded it and booted it up
Epic pays a flat rate to make the game free, not per download.
That certainly changes the calculation quite a bit, but how many people can be anticipated to claim a given free game is definitely going to be a point of negotiation on how much to pay the publisher to giveaway a given game, so in a roundabout way it does ultimately cost Epic more money if you do claim the games without downloading them