TikTok users are deleting the app, with removals up 150% following U.S. joint venture
www.cnbc.com
TikTok users have been deleting the app at a higher rate since the company announced that its U.S. operations would be housed in a new joint venture.

TikTok users have been deleting the app at a higher rate since the company announced that its U.S. operations would be housed in a new joint venture.

The short-form video platform’s daily average app uninstalls in the U.S. have increased nearly 150% over the past five days compared with the previous three months, market intelligence firm Sensor Tower told CNBC.

    • formergijoe@lemmy.worldEnglish
      1·
      8 hours ago

      Doesn’t mention installs for tiktok, but does mention that tiktok usage remained flat, but competing apps have seen an increase in downloads.

      "However, the increase in uninstalls has not translated into a meaningful drop in U.S. usage.

      TikTok’s active user levels in the U.S. have remained relatively flat compared with the previous week, according to Sensor Tower.

      Competing apps, however, have seen a bump in interest. Sensor Tower data shows U.S. downloads for UpScrolled increased more than tenfold compared with the prior week, while Skylight Social rose 919% and Chinese-owned Rednote climbed 53% week over week."