Often times, your only option to cater to that is to go after a product targeted for commercial clients instead of consumer. Washer/Dryer targeted at laundromats. Kitchen equipment for restauraunts. The vendors are dealing with clients that are both more demanding, have the resources to get warranty promises fulfilled, and that have much more experience to quickly recognize a vendor faliing them. You don’t need a large business concern’s stuff to break in a year to get them buying again, but if their stuff does tend to break in a year or two your company won’t be considered for future purchases.
Commercial clients are about the only ones that have a chance of being on equal footing with vendors, the consumer market is so easily snowed by marketing that companies get away with being crap there all the time (worst comes to worst, just pack up your tarnished brand and relaunch with a new, exciting brand, same crap products but consumers will eat it up)
Often times, your only option to cater to that is to go after a product targeted for commercial clients instead of consumer. Washer/Dryer targeted at laundromats. Kitchen equipment for restauraunts. The vendors are dealing with clients that are both more demanding, have the resources to get warranty promises fulfilled, and that have much more experience to quickly recognize a vendor faliing them. You don’t need a large business concern’s stuff to break in a year to get them buying again, but if their stuff does tend to break in a year or two your company won’t be considered for future purchases.
Commercial clients are about the only ones that have a chance of being on equal footing with vendors, the consumer market is so easily snowed by marketing that companies get away with being crap there all the time (worst comes to worst, just pack up your tarnished brand and relaunch with a new, exciting brand, same crap products but consumers will eat it up)