they didn’t want to pay for it. it’s expensive to license music, esp across multiple countries and events. each skater basically has to hire a copyright lawyer to file all the paperwork for them.
none of this was an issue until recently… people didn’t care if they used their music for the obscure sport of figure skating. now they sue you for doing so. it’s add tons of cost and legal bullshit for skaters, so why even bother? just use uncopyrighted music for free and don’t get sued.
blame greedy lawyers and record companies who decided they needed a ‘slice’ of the tiny sport of figure skating and now want to sue skaters for 5-6 figure sums. ‘untapped market’ of exploiting teenage girls and competitive professionals.
This is the comment and argument everyone should be making about this. They wouldn’t be using an AI song in the first place if it weren’t for corporate greed, the usual villain behind the mask.
Or, they could have reached out to indie bands in their genre of choice. I’ve no doubt there are tons of small bands out there who would love having their work used in the Olympics, it’d be one of the rare “do it free/cheap for the exposure” deals that might be actually worth it.
But that’d take a little bit more work than jerking off the theft slop machine, so fuck it, right? /s
they didn’t want to pay for it. it’s expensive to license music, esp across multiple countries and events. each skater basically has to hire a copyright lawyer to file all the paperwork for them.
none of this was an issue until recently… people didn’t care if they used their music for the obscure sport of figure skating. now they sue you for doing so. it’s add tons of cost and legal bullshit for skaters, so why even bother? just use uncopyrighted music for free and don’t get sued.
blame greedy lawyers and record companies who decided they needed a ‘slice’ of the tiny sport of figure skating and now want to sue skaters for 5-6 figure sums. ‘untapped market’ of exploiting teenage girls and competitive professionals.
This is the comment and argument everyone should be making about this. They wouldn’t be using an AI song in the first place if it weren’t for corporate greed, the usual villain behind the mask.
and they stole the music to train the ai as well.
Or, they could have reached out to indie bands in their genre of choice. I’ve no doubt there are tons of small bands out there who would love having their work used in the Olympics, it’d be one of the rare “do it free/cheap for the exposure” deals that might be actually worth it.
But that’d take a little bit more work than jerking off the theft slop machine, so fuck it, right? /s