According to a report by the Mexican daily newspaper La Jornada, the small truck is expected to cost 150,000 pesos (around 7,600 euros).
The new vehicle is intended to bridge the gap between motorcycles with their limited cargo capacity and conventional light commercial vehicles with higher acquisition and operating costs. Due to its dimensions, the Olinia Carga is suitable for short, low-speed routes in urban traffic.
I’ve managed to pack an absurd amounts of stuff into a sedan over the years (it often looks like the photos of your truck, jammed floor to ceiling) but there have been times when I really wished for an open bed for bulky items. This thing has more cargo space than my four-door and looks smaller overall which is a huge plus in city driving (even my sedan feels too big a lot of the time). Plus it’s cheap to buy, cheap to operate, probably cheap to insure because of its low speed. If they are frequently hauling cargo but less than you are, and need to drive and park in tight roads in the city (where it’s intended to be used) it seems like a better fit than a car (from someone who uses a car).