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The definition of rip off may vary. Still, that would be a saner marketing approach, in my view.
As I understand, all the businesses are trying to replicate the IT-born business model of subscription for features. It should not be a thing in the real world, and I hope these managers come to sense, the sooner the better.
I am afraid you are right. Am driving a non-connected old car, and intend to buy a new one without that crap.
I do struggle to understand why the general population is so untroubled with this constant privacy breaching creep (a bit less worried with subs as when it comes to monies, people are a bit more alert). I have a lot of smart friends who click the “agree to everything you want from me” button everywhere, and they see no issue with it.