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Same thing happened earlier this year with Wendy’s new CEO. His brilliant plan to make a name for himself was rolling out dynamic pricing. After days of well deserved backlash Wendy’s had to come out and walk it back while insisting they had never planned to use this to do lunch/dinner surge pricing.

Spicy pillows

Elon Musk: Your honor these mean jerks won’t pay to advertise in my nazi bar and it hurts my feels.

This is awesome of him to do. And as an aside, Robert J. Sawyer’s Neaderthal Parallax trilogy is one of my favorite sci-fi trilogies ever. It’s about a team of Canadian physicists who accidentally open a portal to an earth in a parallel universe where Neanderthals became the dominant species on the planet. The series explores how their modern society may have evolved and how their technological and social development may have differed from our own. I highly recommend it for fans of hard sci-fi and alternative history.