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Cake day: June 21st, 2023

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  • The logistical cost to have separate connectors in two different markets would hit the multi-million dollar range. The financial benefit to Apple of not adopting USB-C in any given market cannot be that significant. It comes down to accessory license fees. Apple is losing that market with losing Lightning, but Apple’s image would take a hit from bisecting their connector across markets (“It just works” being their reputation and all — any unnecessary complexity harms that).

    It’s really hard to imagine it being worth it to Apple to make USB-C an EU-only thing. I don’t know all the numbers, so I’m not going to say impossible. I would be very surprised though.