I rode the bus to work during zero fare last summer (it happened to coincide with the time I didn’t have a car, LOL) and I have to say I was disappointed with how few people took advantage of it. There were normally like 3 or 4 people on the bus when I rode it.
I don’t think there will be much damage. It’s not as though this were some huge surprise. The only people left on X agree with him or don’t care enough to mildly adjust their habits. I saw that IBM “paused” their ads, but I’d bet a nickel they will resume them once this blows over. They know what Xitter is. All the corporations know and don’t care. This very article on the NYT website has a button to share it on Twitter.