A bridge in America collapsed after a cargo ship crashed into it.

I’ve never seen Mille used in reference to money. Only in advertising (eg CPM = cost per mille = cost per thousand ad impressions)

But to answer your question, the original Bloomberg article says 60 million.

Despite what the length of their privacy policies might suggest, first party sites are a lot stingier with their user data now than they’ve been in the past. The value of knowing who someone is and what they want is derived when you convince them to pull out a credit card, at which point you need to collect their data anyway.

Thus, I think we’ll see two tiers of data collection: Deep first-party info shared between retailers and data brokers to target advertising on their first party site, and less granular banner advertising based on privacy sandbox, taking the place of drive-by cookie drops. If privacy sandbox is as good for random blogs as industry is expecting (ie, not as perfect as third party cookies, but less impactful than Apple’s ITP was), I don’t think we will see a wave of email signups.

I don’t quite understand the leap from “No third party cookies” to “You need to create an account”.

If you’re visiting a site and they drop a cookie, that’s a first party cookie. You don’t need to log in for that to happen, and they can track you all the same. Taking identifiers from a first party cookie and passing them to advertisers will still be a thing, it’ll just require closer coordination between the site and the advertiser than if the advertiser dropped their own cookie.

Now yes, that first party cookie won’t follow you around to other websites and track your behavior there, but creating an account wouldn’t enable this anyway. Besides, Google’s Privacy Sandbox product suite is intended to fill this role in a less granular way (associating k-anonymized ids with advertising topics across websites).

I’ll believe that it’s a contender against existing quartz movements when they lay out the production costs for their design. You can’t consign discrete ticks to the dustbin of history until you can compete with a $3 SpongeBob watch from Malaysia.

I only go with SI units: Gigabucks

Anyone in possession of a billion dollars is a Gigabuckaroo