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When MS was pushing the Bing challenge with TV ads, it really was quite close. I did the challenge and Google “won” (only) 3/5 of my test searches.
Of course Bing already had a hilariously incorrect “AI” interfering with the first page of results for a week or two before Google decided to further fsck up their search with LLM response generation.
The academy has been using the term “AI” for a while now for things that are much less sophisticated than the current/popular generation of media generators. I took an “Artificial Intelligence” class as part of my undergrad around the turn of the century.
It is confusing though, since sentience and intelligence are synonyms in the right context, but no AI has shown any good evidence of being a non-human sentient being.