I know and I researched quite a bit before making the jump.

Basically there are couple of things which make me think they won’t just shut down:

• They’ve been around for quite a while (10 years as of now)
• They’re betting on the ever decreasing costs of storage to manage their margin
• They still try to sell you complementary products
• They don’t ever have to increase your max storage unless you pay again
• They still have monthly subscription available

All in all, I’ve felt pretty safe using them and I’ve done the cloud provider switch once so I can do it again

PCloud, once in a lifetime payment. Quite happy with it and works well with RSync

Just buy it on black friday as it’s usually their lowest “on sale” price (they are always on sale it seems)