grimacefry

deleted by creator

I frequented Cape Town and Johannesburg doing research, that also included going into black townships to chat with people. I myself had an escort of 15 huge guys with guns and still had all sorts of problems around Nyanga including a shoot out over me recording video. Would never walk or drive around there on my own, I saw so many tourists and (white) locals being targeted, attacked and beaten on the street. There’s a reason everyone lives in highly secure compounds. You should know this before going to SA. The most beautiful place, best food on the planet, but you may die for it.

I worked in design for a major global automaker, I designed and prototyped various user experiences around enabling/disabling features on demand, and paying a subscription. This was 7-8 years ago, and the context was developing countries and what we called “emerging markets” where people just bought bare bones base model vehicles, but there were always 1 or 2 highly desirable features they needed but could only get in a high spec model - they couldn’t afford.

The idea tested very well, they could buy their cheap vehicle and then enable just the things they really need. And they would pay for that. I still think this is a valid and good use case for subscribing, in these markets and for these people.

Somewhere between then and today, sales and marketing entered the chat, and I know because I fought them tooth and nail. What I designed morphed into subscribing to everything for everyone. I don’t work there any more and that’s part of why.