I always thought the point of the loss meme was a sort of “sad rickroll”. That people thought the comic was so sad, and the joke was to remind people of it and make them sad.
Needless to say, I didn’t get it. I thought “people find this really sad I guess”. It was just last week I found out that people do not in fact think it is sad, and the point is just to mock the cartoon
It was a Norwegian platform called Wimp, but Jay-Z bought it, rebranded it to Tidal and moved HQ from Oslo to the states.