It was actually the same thing with the original luddites. They didn’t oppose the new tool but the way it was used.

From the article :

The first Luddites were artisans and cloth workers in England who, at the onset of the Industrial Revolution, protested the way factory owners used machinery to undercut their status and wages. Contrary to popular belief, they did not dislike technology; most were skilled technicians.

Yes !

And it will be awesome and Tim will say « we think you’re going to love it »