

If you can’t make it appealing and simple, maybe you have some soul searching to do. While execution is usually complex, the basic ideas or sentiments are simple, and thus also suitable for „short attention span“. As an interesting example, the idea of complexity itself you’re describing, can be marketed in a simple way: are you smart or an easy to manipulate dum-dum? Create positive associations with double-checking, an identity around being smart, ridicule the gullible, make them feel genuinely embarrassed. It’s not so difficult.
I just generated a couple of AI images contrasting “smart and balanced” with “emotional and stupid” in about 2 minutes, and I’ll contact people with more reach than me to consider the idea. Since it’s so easy to generate I assume that everyone who likes the idea will just write the prompts themselves. Looking forward to your 2 cents as well.