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Cake day: January 20th, 2026

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  • If you can’t make it appealing and simple, maybe you have some soul searching to do. While execution is usually complex, the basic ideas or sentiments are simple, and thus also suitable for „short attention span“. As an interesting example, the idea of complexity itself you’re describing, can be marketed in a simple way: are you smart or an easy to manipulate dum-dum? Create positive associations with double-checking, an identity around being smart, ridicule the gullible, make them feel genuinely embarrassed. It’s not so difficult.