

Mercedes’s non-dedicated platform’s cars seem to sell better (did not check numbers, just what I see around me). The design language of the EQS was gorgeous as a prototype but the production model was not considered pretty. To me it seems the design language was not the problem, it was the specific design.
I did not read the whole article but it may well be that the platform is (or becomes) different, yet with a more contemporary design. Reuse of an existing platform limits the need for new tooling and thus allows for a lower price, that can be a good choice to evolve.
We have also passed the point where electric cars have to prove viable. They’re clearly practical and are nice to drive. There is not as much risk in a non-perfect EV reaching the market, we mostly need more EVs on the road (or at least less ICEs).
With the CLA electric they’ve shown a promising drivetrain so they’re moving forward. I am excited about that engineering.
If anything, Mercedes figuring out how to get their current customers in electric cars is great!
It’s the same for my old QQS-pro though. Even after some mods, it still just works. Upgrades are clear but not necessary.