personally i fucking hate marketing stunts designed to generate headlines for companies that haven’t had any in years. this seems like a really cheap way to say “haha folks sure are struggling, anyway buy our products!”
Normally I’d agree with you but I think Maxwell House is struggling right alongside them. I drink a shit ton of coffee and forgot they even existed as a brand.
dude, kraft heinz is not a person, it’s one of the largest companies in the united states. stop anthropomorphizing brands.
(yes, the company is not doing great, but that’s a risk of a capitalist market & the investors/executives who are beholden to its KPIs are not going hungry)
Apparently it’s a temporary thing, but still wild.
It got us talking about it. Marketers high fiving right now.
Sounds like a silly gimmick.
Reminds me of the IHOB bit.
It’s a pretty good gimmick though.
personally i fucking hate marketing stunts designed to generate headlines for companies that haven’t had any in years. this seems like a really cheap way to say “haha folks sure are struggling, anyway buy our products!”
Normally I’d agree with you but I think Maxwell House is struggling right alongside them. I drink a shit ton of coffee and forgot they even existed as a brand.
dude, kraft heinz is not a person, it’s one of the largest companies in the united states. stop anthropomorphizing brands.
(yes, the company is not doing great, but that’s a risk of a capitalist market & the investors/executives who are beholden to its KPIs are not going hungry)