On 29 May 2011, Max Key, son of New Zealand Prime Minister John Key, uploaded to Facebook a photograph of himself planking on a lounge suite, his father standing behind him. Afterwards, the photograph was reproduced on the front page of the New Zealand Herald. Confirming that the photograph was indeed genuine, John Key remarked that he didn’t see anything wrong with planking when done safely. Key was criticised for his appearance in the photograph, with some going as far as to comment that he “killed” the meme.