Netflix is increasingly designing films and series for distracted, second-screen viewers. DW's Scott Roxborough asks what it means for storytelling, visual language and the future of cinema as an art form.
and Netflix’ algorithms — capable of tracking, down to the second, when viewers tune out or drop off — have drawn a blunt conclusion: their audience is distracted, and the content should accommodate that distraction
How do they do that? Wouldn’t netflix normally be playing on a separate device than whatever you’re using for distractions?
They do something called making thier movies “second screen friendly” which essentially boils down to restating the plot multiple times so an audience who isnt focused can hop back into the movie at any point without feeling lost.
Yeah, I get that part, I’m just wondering how exactly they are collecting the metrics they are using to justify it, when it doesn’t seem like that data should be so easy to get.
How do they do that? Wouldn’t netflix normally be playing on a separate device than whatever you’re using for distractions?
They do something called making thier movies “second screen friendly” which essentially boils down to restating the plot multiple times so an audience who isnt focused can hop back into the movie at any point without feeling lost.
Yeah, I get that part, I’m just wondering how exactly they are collecting the metrics they are using to justify it, when it doesn’t seem like that data should be so easy to get.