Summary

Donald Trump’s victory over Kamala Harris in the 2024 election was propelled by notable shifts among Latino and Black voters, particularly men in key swing states.

Trump garnered 45% of Latino and 13% of Black voters nationally, up from his 2020 support levels.

Latino men favored Trump 54%-44%, citing his focus on inflation and rising costs as reasons for their support. Trump also gained with Black male voters in places like Pennsylvania, where 24% backed him.

Despite Harris’ efforts to appeal to these groups, her support lagged, with some Democratic leaders attributing this shift to insufficient outreach and economic concerns among working-class voters.