When this comes up, which isn’t that often, I typically ask them where the line is. Like, presumably there’s something a company could do that’s so evil that they wouldn’t support it. What is it, for them? Crushing babies live on TV? That’s probably too far, right? So then we can sort of do a binary search between that line and where we are, and try to find what is too much for them. I suspect for many people it’s “am I personally, immediately, harmed by this, in a way I can’t rationalize?”