Agreed, it’s tooting his own cohort’s horn without acknowledging he is, inf act, susceptible to marketing. The actual topic at hand is marketing for software tools to software devs. Of course hand-waving marketing doesn’t work, it’s a technical field with technical products. The marketing he’s blasting is emotion-based marketing. Guess what, there’s plenty of other emotional decisions that will be affected by marketing in his life. Vacation destinations, artistic exhibitions, restaraunts, games, whatever. This article screams like it’s from someone who loudly proclaims marketing is dumb because they weren’t swayed to by women’s deodorant because of a YouTube ad.

You are not immune to marketing.