I do think they helped to widen what corporations thought was possible. Kind of what Starbucks did to coffee. Prior to Starbucks, most Americans probably confined themselves to Folgers.
I see similar ideas pop up - Tokyo Joe’s, Noodles & Company, Garbanzos, Illegal Petes.
They might not be everyone’s thing, but at least restaurants geared toward finding a fast, reasonably-priced lunch started to move beyond the burger joint or the subway shop…I think all of these started in Colorado, probably (?) influenced by Chipotle.
I do think they helped to widen what corporations thought was possible. Kind of what Starbucks did to coffee. Prior to Starbucks, most Americans probably confined themselves to Folgers.
I see similar ideas pop up - Tokyo Joe’s, Noodles & Company, Garbanzos, Illegal Petes.
They might not be everyone’s thing, but at least restaurants geared toward finding a fast, reasonably-priced lunch started to move beyond the burger joint or the subway shop…I think all of these started in Colorado, probably (?) influenced by Chipotle.