Cyber criminals purchase advertisements that appear within internet search results using a domain that is similar to an actual business or service. When a user searches for that business or service, these advertisements appear at the very top of search results with minimum distinction between an advertisement and an actual search result. These advertisements link to a webpage that looks identical to the impersonated business’s official webpage.

In tips section:

Use an ad blocking extension when performing internet searches. Most internet browsers allow a user to add extensions, including extensions that block advertisements. These ad blockers can be turned on and off within a browser to permit advertisements on certain websites while blocking advertisements on others.