Remedy took money up-front, expecting it to be more money than they would make later.
Being on Steam means access to customers, and more sales. You said so. So Epic, to promote the Epic Game Store, estimated how much revenue Alan Wake 2 would lose by not being on Steam, doubled it, and wrote that on a check.
‘But if not being on Steam means they can’t get enough money, how would more money help?’
You cannot be serious.
You’ve been saying everyone in the industry knows not being on Steam means your game won’t be successful and it warps the industry around it.
You’ve also been saying that Alan Wake 2 was guaranteed to make a lot of money if they released on Steam.
So given these two arguments you’ve been making, why would a company choose to make less money by not releasing on Steam?
Epic… funded… the game.
Remedy took money up-front, expecting it to be more money than they would make later.
Being on Steam means access to customers, and more sales. You said so. So Epic, to promote the Epic Game Store, estimated how much revenue Alan Wake 2 would lose by not being on Steam, doubled it, and wrote that on a check.