• A_norny_mousse@feddit.org
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    15 hours ago

    the fuck’s an “activist investor”? No, I read the article and clicked the link, it’s some “activist investment company”, which still leaves the question open. Maybe I should ask “What the fuck is activist investing”?

    • vateso5074@lemmy.world
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      4 hours ago

      Someone who buys significant shares of a company and leverages them to convince a coalition of other investors to demand changes.

      You think a company could make better decisions, so you buy a large (but not controlling) chunk of shares. With a relatively large chunk of shares, you can then start making demands from the board and hope that other shareholders bandwagon behind you. Ideally stock price goes up as a result and then people sell higher than they bought for.

      Basically people who believe they have all the answers to running a successful business, yet don’t feel the need to apply that towards just running a successful business themselves.

      • SuiXi3D@fedia.io
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        8 hours ago

        When the solution to the problems are ‘low prices sell more product’ and literally every company seems to be ignoring that, maybe this is the way to finally get things moving in the right direction.

        • partial_accumen@lemmy.world
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          5 hours ago

          When the solution to the problems are ‘low prices sell more product’ and literally every company seems to be ignoring that

          Its not that simple. Selling more product at a lower price may not result in higher profits. These companies generally don’t care about sales as much as they do profits. Selling 10x the amount of product, but at break-even or a loss would be worse to the company than it is now with their declining sales. PepsiCo’s problem as I see it, is PepsiCo makes only a few products (some of their minor food brands) that would actually be a necessary purchase to live. Everything else they make is a luxury that people can skip if they can’t afford it.

          Everyone is getting squeezed with rising costs in housing, transportation, actual food, and medical care costs that can’t be skipped, so it is PepsiCo products (and brands like them) are the first things we cut out.

    • The_Lurker@lemmy.world
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      14 hours ago

      Requiring the company to do more than provide short term stock growth. Generally they want the company to behave somewhat responsibly or ethically. A desire to not simply maximize profits. They have to have a big chunk of stock or proxy votes since the only way they can influence the company is by removing or adding board members.

    • almost1337@lemmy.zip
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      14 hours ago

      Investment group buys a significant portion of stock (large enough to sway shareholder voting), then they demand changes in the company with the threat of ousting the current executives/board via their voting power. Their goal is to make the stock valuation go up, then sell off the stock for profit.