Elon Musk’s brand sold 12,130 new cars across the EU last month, down from 18,430 in November 2024
Tesla continued a run of weak sales in the EU in November, with new car registrations of Elon Musk’s brand down a third, while Chinese carmakers’ sales soared.
Tesla sold 12,130 new cars across the EU last month, down from 18,430 in November 2024, shrinking its market share from 2.1% to 1.4%, according to data from the European Automobile Manufacturers’ Association (Acea), a lobby group.
The Chinese carmaker BYD recorded by far the fastest sales growth, with registrations across Europe almost tripling year on year up to November, to 42,500. Chinese state-owned SAIC, the owner of the MG brand, recorded sales increases of 26% to push sales to 217,000.
Hybrids are not a bad transitional technology, and Toyota’s hybrids are better than anyone else’s. Their much bigger strategic mistake was sinking hundreds of millions into developing hydrogen-powered cars that nobody wanted, at the neglect of building up EV expertise.
The problem with hydrogen isn’t that no one wants the cars, it’s that it fundamentally makes no sense.
And it never will.