Shortly after the Eaton Fire destroyed thousands of homes in and around Altadena, signs sprung up across the community announcing “Altadena is not for sale.”
Now, nearly one year later, hundreds of Altadena families have concluded that rebuilding isn’t in their budget. In nearly half of recent deals for empty lots, homeowners are selling to investors.



Next, they’ll start the fires purpose to buy the land
They did start the fires. It was their money that suppressed climate change action for decades.
And they did so explicitly because they knew the lack of action would create these kinds of scenarios where they can further consolidate wealth and control.