Yeah i agree with most of what you said. I don’t have massive issues with companies tracking and recording data. By default they should only be allowed to use that data themselves (which can get a bit murky when the company in question is that of a conglomerate) and you should have to explicitly allow the sharing of data to third parties that is separate to standard TOC’s.

GDPR tried to solve this but it kind of made a lot of the options available to the user a bit of a mess and overwhelming because there’s not much regulation about what can be done with data (somewhat - there actually are limitations but it’s not very well enforced), just that the user has to say they agree. And that’s not even thinking about how the banners and pop ups are obtrusive as fuck.

I’m not smart enough to know what the actual solution should be other than I know it needs to be better than it is now.