I think it was proctor gamble that zeroed out their $200 million yearly adtech spend and saw zero impact to their sales from it. There’s a good possibility we’re making everything terrible just so that Zuckerberg and friends can keep getting richer to nobody else’s actual benefit.
Yeah, I dare say there’s companies that benefit from it, but P&G is one of those companies that exist purely on creatures of habit buying the same big branded boxes every month, because they haven’t fallen quite far enough in life to consider supermarket-brand products.
In much the same way as nobody ever got fired for buying IBM, no clueless husband ever got told off for bringing home P&G branded fanny pads.
I think it was proctor gamble that zeroed out their $200 million yearly adtech spend and saw zero impact to their sales from it. There’s a good possibility we’re making everything terrible just so that Zuckerberg and friends can keep getting richer to nobody else’s actual benefit.
Yeah, I dare say there’s companies that benefit from it, but P&G is one of those companies that exist purely on creatures of habit buying the same big branded boxes every month, because they haven’t fallen quite far enough in life to consider supermarket-brand products.
In much the same way as nobody ever got fired for buying IBM, no clueless husband ever got told off for bringing home P&G branded fanny pads.