Most of the creators of conservative content know they’re full of shit

I wish this were the case. You definitely have some naked opportunists (ex-liberals like Candice Owens and Bill Maher) who just followed the bouncing paycheck. But the conservative movement has plenty of true believers - folks who absolutely flamed out and destroyed their lives chasing the phantoms of a socio-economic revolution. Media figures like Kash Patel and Mike Pence and JK Rowling and Elon Musk really did down the kool-aid, especially as they grew older and surrounded themselves with far-right Yes Men.

Then you’ve got the money men - Foster Friess, Robert Mercer, Sheldon Adelson, Peter Thiel - who happily liquidated billions of dollars of personal wealth on some real loser candidates and campaigns. For every Donald Trump or Mike Pence, the political graveyard is stuffed with Christine O’Donnells and Richard Mourdocks and Roy Moores. If conservatives could just learn to be normal for one god damned election cycle they might finally secure the Permanent Republican Majority they’ve always pinned after.