For sales , word of mouth. and consumer organisations doing “independent” testing.
That’s sort of where the line gets blurry between a genuinely charitable independent consumer testing and review organisation, and a corrupt for-profit youtube “influencer”.
Consumers need to trust reviewers but that trust should always be tested and not unconditional.
Advertising adds cost but no value. Advertising, along with profit are the largest capitalist inefficiencies.
The tragedy of a potential customer being ignorant of a product is something must learn to cope with…somehow.
Is there an alternative to advertising?
For sales , word of mouth. and consumer organisations doing “independent” testing. That’s sort of where the line gets blurry between a genuinely charitable independent consumer testing and review organisation, and a corrupt for-profit youtube “influencer”.
Consumers need to trust reviewers but that trust should always be tested and not unconditional.