I went shopping in a new store today. At first I was excited to find something with 100% juice that wasn’t absurdly expensive. But then I looked at the ingredients and saw cochineal extract, AKA carmine, AKA crushes beetles used to make things red.
I just don’t understand. You’ve got this juice, you could totally add beet juice for coloring and achieve a beautiful color. But no, gotta throw insects into it instead. As far as hidden non-vegan ingredients go, stuff from insects tends to fly under the radar. Yet I bet if more people were aware of what they were buying, even non-vegans would take issue with it.
Ah that makes so much sense, thanks for clarifying! Manufacturers are legally allowed to lie to consumers, that’s much better!
Like how tic tacs are “sugar free” at “0 gm” per serving yet they are 94% sugar. At 0.49 gm per tic tac any amount of sugar is rounded down. Thanks FDA!
I think it’s actually “less than one is zero”. So 0.94g is no sugar in a 1g tic-tac.
A tic tac is purposefully 0.49 grams in total weight. At 94% sugar that is about 0.46 grams of sugar.
From the company’s point of view, this is not a lie. They’re following a legal definition that tells them what they can call their product. The law defines what 100% means, and a product falling under this definition can’t legally use e.g. names for diluted juice products, in the same way that it couldn’t be sold as milk.
You aren’t going to like the “supplements” isle, then.