Since the late 1990s, drug companies have spent tens of billions of dollars on television ads, drumming up demand for their products with cheerful jingles and scenes of dancing patients.
Nearly all countries do this. Even the regressive ones. It’s one of the biggest reasons why pharma is a massive cash cow in the US, alongside the fact that we don’t negotiate drug prices aside from a handful of drugs and only medicare/medicaid and only the past <4 years or so.
Nearly all countries do this. Even the regressive ones. It’s one of the biggest reasons why pharma is a massive cash cow in the US, alongside the fact that we don’t negotiate drug prices aside from a handful of drugs and only medicare/medicaid and only the past <4 years or so.