If the market for initial public offerings recovers in the new year, one company that aims to go public early on is Reddit. An IPO will put the spotlight on the prospects for Reddit’s advertising business, which has fallen short of ambitious growth targetsoutlined by executives two years ago. ...
Well shucks, all they did was drive out their most active content makers and cut themselves off from hundreds of thousands of dollars in free moderation labor. Who could possibly have seen this coming?
Don’t be fooled. Most went back.
Quantity is not quality.
More important is originality…
Lots of people/bots would just take an existing post from Reddit, and repost it. Sometimes to a different sub, sometimes to the same sub.
For most users, it was still “new” because they hadn’t seen it before.
Those accounts are still reposting. There’s more than few that do it here too.
But that OC has been drastically cut down, there’s just a delay in users noticing that there’s fewer and fewer “new” reposts going around.
So reddit doesn’t see a huge decrease in users immediately, but time on site and daily users will continue to decrease
Is it, though? I left Reddit for here, so don’t take this as being in their defense, but if originality and ad revenue were meaningfully correlated, Facebook and Instagram would be bastions of original content.
Hell, some of the most profitable YouTubers only post reaction content.
That works in both directions. Don’t assume that the few that didn’t return are the ones that would have saved Reddit via incredible content.